Strategy Rooted in Meaning. Growth Driven by Innovation.
LA-based brand growth consultancy focusing on strategic partnerships, immersive experiences, and lifestyle licensing.
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Backstory Consulting is the strategic bridge between meaning and market dominance. We believe that enduring business growth is not a marketing problem—it is a philosophical one. Your brand's success begins with the depth and clarity of its purpose.
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We execute a three-stage strategic process that guarantees alignment between your idea and your impact:
1. Brand Philosophy: We excavate your authentic "Backstory" to define a singular, unshakable purpose and value system.
2. Creative Strategy: We convert that core philosophy into a bold strategic narrative, creating innovative and actionable ideas that capture cultural attention.
3. Business Growth: We ensure the strategy is implemented as a commercial blueprint, leading to new revenue streams, deeper customer loyalty, and sustainable market leadership.
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You don't just launch campaigns; you launch movements. Your brand becomes a meaningful force, making both a cultural impact and a significant contribution to your bottom line.
Let’s explore together!
When I started Backstory, my priority was to work on important projects with people that I like. That’s a philosophy I hold to still - wanting to make sure that the effort I put into my clients matches the affect they have on the world. Whether it’s a corporation looking to rebrand or coaching creators and experts that want to hone their messaging and find a visual identity that represents their art and style, we start at the beginning (the backstory, if you will) and build from there.
With a background in brand development, product design, licensing, partnerships and live events, our consulting approach is to think broadly and look for organic and feasible ways to develop strong brand elements and a strategy that resonates across the channels that will have the biggest impact - to help you tell your story.
- T Ferguson, Founder/CEO
“Working with Backstory was pivotal to bring my brand to life. I had so many ideas starting out and T skillfully helped me create a solid plan. Everything from colors and fonts to the launch strategy of my brand was made easier thanks to him. I am grateful to have found Backstory and I continue to learn through working with such a compassionate and structured team.”
our clients are storytellers
artists, brands, content creators, corporations, entrepreneurs, experts, and local organizations.
